In this classic TED talk, design guru Don Norman explores the emotional side of design and why certain designs make us feel good. Through engaging examples—from teapots to luxury cars—he explains three key emotional cues (visceral, behavioral, and reflective design) that contribute to a product’s appeal and usability. This talk provides insight into psychology and aesthetics in user experience, illustrating how enjoyable, human-centered design can profoundly affect our feelings and interactions.
In this classic TED talk, design guru Don Norman explores the emotional side of design and why certain designs make us feel good. Through engaging examples—from teapots to luxury cars—he explains three key emotional cues (visceral, behavioral, and reflective design) that contribute to a product’s appeal and usability. This talk provides insight into psychology and aesthetics in user experience, illustrating how enjoyable, human-centered design can profoundly affect our feelings and interactions.
